📌 Core Information
🔹 Job Title: Supervisor, Field Marketing
🔹 Company: Connected International, Inc. (Connected Cannabis Co.)
🔹 Location: San Diego, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Cannabis Industry, Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Leading field operations and managing a team of Brand Ambassadors
- Driving best-in-class retail execution and enhancing brand presence
- Collaborating with Sales and Marketing teams to align activities with business goals
- Building and maintaining strong relationships with retail partners
- Ensuring operational excellence in scheduling, logistics, and territory management
ASSUMPTION: This role requires a high level of organization, leadership, and understanding of the cannabis industry to succeed.
📋 Key Responsibilities
✅ Work closely with Sales and Marketing teams to align trade marketing activities with business goals
✅ Oversee field marketing operations, including scheduling, labor allocation, and executional oversight
✅ Manage and mentor the local Brand Ambassador team, ensuring consistent performance and alignment with brand standards
✅ Build and maintain weekly schedules for field activities, monitoring total hours and budget usage
✅ Act as the main point of contact for field support needs, including asset deployment and inventory management
✅ Ensure the visual presence of Connected & Alien Labs in retail meets brand guidelines and is maintained regularly
✅ Partner with the local Sales team to align on retail priorities and support new product launches and account growth
✅ Coordinate logistics for field-based initiatives, including product and swag ordering, inventory tracking, and storage unit organization
✅ Serve as the on-site lead for events and retail activations in the region
✅ Track and report weekly field data, including merchandising updates, BA performance, retail impact, and execution KPIs
✅ Collaborate cross-functionally with Sales, Marketing, and external vendors to bring campaigns to life and ensure alignment with broader business goals
ASSUMPTION: This role involves a significant amount of travel and on-site work, requiring candidates to be comfortable working in the field multiple days per week.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of experience in Field Marketing, preferably in the Cannabis industry
Required Skills:
- Strong understanding of the retail landscape across California
- Excellent communication and interpersonal skills
- Ability to manage time and activities of 6+ part-time team members while also meeting individual KPIs
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment
- Proficient in Microsoft Office, G-suite, Slack. Experience with marketing automation tools is a plus
- 21 years or older
- Valid California driver’s license, personal car insurance, and reliable transportation
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $70,000 annually
Benefits:
- 401(k)
- Medical, Dental, Vision, Employee Assistance Program
- PTO, Flexible Schedules, Work-Life Balance
- Career Growth and Internal Advancement Opportunities
Working Hours: Full-time, with a flexible schedule that may include evenings and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Diego area.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis Industry, focusing on breeding, growing, manufacturing, and distributing top-shelf cannabis products
Company Size: Medium-sized, with over 250 employees across the United States
Founded: 2011, with over 11 years of experience in the cannabis industry
Company Description:
- Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company based in Sacramento, California
- The company specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics
- Connected has recently expanded into Arizona and Florida, with ambitious national expansion plans underway
Company Specialties:
- Cannabis breeding and cultivation
- Manufacturing and distribution of cannabis products
- Retail sales and marketing
Company Website: Connected Cannabis Co.
ASSUMPTION: Connected Cannabis Co. is a well-established company in the cannabis industry, with a strong focus on quality and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Field Marketing Manager and may oversee a team of Brand Ambassadors
Work Arrangement: On-site, with a flexible schedule that may include evenings and weekends
Growth Opportunities:
- Advancement to a Field Marketing Manager or similar leadership role
- Expansion into new markets and territories as the company grows
- Cross-functional collaboration with other departments, such as Sales or Product Development
ASSUMPTION: This role offers significant opportunities for growth and advancement within the company, as Connected Cannabis Co. continues to expand its operations.
🌍 Location & Work Environment
Office Type: On-site, with a focus on field-based work and retail environments
Office Location(s): San Diego, California
Geographic Context:
- San Diego is the second-largest city in California, with a population of over 1.4 million
- The city is known for its mild climate, beaches, and cultural attractions
- San Diego has a thriving cannabis industry, with numerous dispensaries and cultivation facilities
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends
ASSUMPTION: The San Diego office is a dynamic and fast-paced environment, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Field Marketing Manager
- In-person or virtual interview with the Field Marketing Manager and a member of the Brand Ambassador team
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Understanding of the cannabis industry and retail landscape
- Leadership and management skills
- Communication and interpersonal skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in field marketing, cannabis industry knowledge, and leadership skills
- Tailor your resume and cover letter to emphasize your fit for this role and Connected Cannabis Co.
- Prepare examples of your ability to manage teams, meet deadlines, and drive results in a fast-paced environment
ATS Keywords: Field Marketing, Cannabis Industry, Retail Execution, Brand Management, Team Leadership, Scheduling, Logistics, Territory Management, Cross-Functional Collaboration, Marketing Automation Tools
ASSUMPTION: Connected Cannabis Co. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- G-suite (Google Drive, Google Docs, Google Sheets)
- Slack
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with marketing automation tools is a plus, but not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality: Connected Cannabis Co. is committed to producing the highest quality cannabis products
- Innovation: The company encourages creativity and continuous improvement
- Collaboration: Connected values teamwork and cross-functional collaboration
Work Style:
- Fast-paced and dynamic environment
- Focus on results and driving growth
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- Do you have a strong understanding of the cannabis industry and retail landscape?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you possess strong leadership and management skills, with the ability to mentor and develop a team?
ASSUMPTION: Connected Cannabis Co. values candidates who are passionate about the cannabis industry, results-driven, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing a team of part-time Brand Ambassadors, with varying schedules and priorities
- Balancing the demands of field-based work, retail environments, and office-based responsibilities
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Navigating the complex and evolving cannabis industry regulations and compliance requirements
ASSUMPTION: These challenges can be overcome with strong leadership, organization, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager or Brand Ambassador Manager in other cannabis companies
- However, Connected Cannabis Co. places a strong emphasis on quality, innovation, and collaboration, which may differentiate this role from similar positions in other companies
- Career progression in this role may include advancement to a Field Marketing Manager or similar leadership position
ASSUMPTION: While this role shares similarities with other field marketing positions in the cannabis industry, the unique focus on quality, innovation, and collaboration at Connected Cannabis Co. sets it apart.
📝 Sample Projects
- Developing and executing a retail activation plan to launch a new product line in the San Diego market
- Managing a team of Brand Ambassadors to achieve quarterly sales targets and increase brand awareness
- Collaborating with the Sales team to identify and capitalize on growth opportunities in key retail accounts
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, highlighting the importance of leadership, team management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the next 1-2 years, and how this role fits into those plans?
- How does Connected Cannabis Co. support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Connected Cannabis Co. measure the success of its field marketing efforts, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking these questions can help you better understand the company's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in field marketing, cannabis industry knowledge, and leadership skills
- Prepare examples of your ability to manage teams, meet deadlines, and drive results in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
