📌 Core Information
🔹 Job Title: Videographer/Digital Content Creator
🔹 Company: Pattison Food Group
🔹 Location: Langley Office - Langley BC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling digital content for Pattison Food Group's retail banners
- Collaborating with marketing managers and internal teams to develop content strategies
- Producing high-quality videos, photos, and graphics that align with brand guidelines
- Working with Adobe Creative Suite to edit, color grade, and animate content
- Contributing to a dynamic team environment with a passion for continuous improvement
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. The ideal candidate will have a marketing mindset and knowledge of digital marketing trends.
📋 Key Responsibilities
✅ Working with marketing briefs to produce on-brand strategies, concepts, and storyboards
✅ Collaborating with marketing managers, colleagues, and internal teams to brainstorm ideas and align on objectives
✅ Developing a comprehensive understanding of the brands to create authentic and engaging content series
✅ Taking projects from concept to completion efficiently while maintaining a high creative standard
✅ Lighting, filming, editing, and color grading short videos that entertain and engage customers
✅ Using motion graphics animation software and AI to create scroll-stopping digital content
✅ Taking photos with proper composition, lighting, exposure, styling, and color correction
✅ Designing sets and backgrounds, and sourcing props as required
✅ Coordinating with outside videographers and photographers as required
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong problem-solving skills and the ability to work independently or in a team.
🎯 Required Qualifications
Education: A post-secondary diploma or degree in a visual arts discipline such as videography, photography, graphic design, or a related program
Experience: 3-5 years' experience in professional videography, digital content creation, or commercial photography
Required Skills:
- Proficiency in Adobe Creative Suite, including Premiere, Photoshop, Illustrator, and After Effects
- Understanding of composition, lighting, animation, design, and typography
- Marketing mindset and knowledge of digital marketing trends
- Strong portfolio/demo reel illustrating best work
- Valid driver's license and ability to travel on an as-needed basis
Preferred Skills:
- Copywriting skills and familiarity with software such as Canva, Firefly, or Asana
ASSUMPTION: Candidates with relevant experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $65,120.00 - $81,400.00 per year
Benefits:
- Competitive salary
- Great range of benefits
- Company pension plan
- Free parking
- Exclusive team member offers
- Opportunities for development and career progression
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is based on industry standards for similar roles in Canada. Benefits may vary depending on the candidate's eligibility and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Grocery)
Company Size: 10,001+ employees
Founded: 2021
Company Description:
- Pattison Food Group is a Jim Pattison business and Western Canada’s leading provider of food and drugs
- Includes Save-On-Foods, Buy-Low Foods, Quality Foods, Everything Wine, Pure Integrative Pharmacy, Imperial Distributors Canada Inc., More Rewards, and other Jim Pattison Group specialty and wholesale operations
- Employs more than 30,000 team members in nearly 300 food and drug retail locations
Company Specialties:
- Grocery
- Retail
- Distribution
- Wholesale
- Pharmacy
- Healthcare
- More Rewards
- Western Family
- Production
Company Website: https://www.pattisonfoodgroup.com/
ASSUMPTION: Pattison Food Group is a large, established company with a strong focus on customer service and innovation. They offer opportunities for growth and career progression within their various banners.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Studio Manager
Work Arrangement: On-site, full-time position with the possibility of travel as required
Growth Opportunities:
- Potential to work on various projects across different retail banners
- Opportunities to develop skills in new software or techniques
- Progression to senior roles within the marketing department or other departments within the company
ASSUMPTION: This role offers opportunities for growth and development within a large and diverse organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Langley Office - Langley BC, Canada
Geographic Context:
- Langley is a city located in the Metro Vancouver region of British Columbia, Canada
- Offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Has a population of approximately 250,000 people
Work Schedule: Monday to Friday, 8:00 AM to 4:00 PM, with flexibility for project deadlines
ASSUMPTION: The Langley office offers a professional work environment with opportunities for collaboration and growth within the marketing department.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or department
Key Assessment Areas:
- Creative portfolio and demo reel
- Technical skills in Adobe Creative Suite
- Marketing mindset and digital marketing knowledge
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a link to your portfolio or demo reel in your application
- Be prepared to discuss your creative process and problem-solving skills during the interview
- Research the company and its retail banners to demonstrate your understanding of the brand
ATS Keywords: Videography, digital content creation, Adobe Creative Suite, marketing, photography, animation, collaboration, problem-solving
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both creative and technical skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere, Photoshop, Illustrator, After Effects)
- Motion graphics animation software (e.g., Cinema 4D, Blender)
- AI software for content creation (e.g., Runway ML, Adobe Sensei)
- Camera equipment (e.g., DSLR, mirrorless, video cameras)
- Lighting and audio equipment
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Accountability
- Innovation
Work Style:
- Collaborative
- Creative
- Adaptable
- Results-driven
- Customer-focused
Self-Assessment Questions:
- How do you incorporate the company's values into your daily work?
- Describe a time when you had to adapt to a change in project scope or deadline. How did you handle it?
- How do you ensure that your work aligns with the brand guidelines and marketing strategy?
ASSUMPTION: Pattison Food Group values candidates who demonstrate a strong work ethic, a customer-focused mindset, and the ability to work collaboratively in a dynamic environment.
⚠️ Potential Challenges
- Meeting tight deadlines for multiple projects simultaneously
- Adapting to changes in project scope or direction
- Working with a diverse range of stakeholders, including marketing managers, internal teams, and external vendors
- Travel requirements for on-site photography or videography
ASSUMPTION: The ideal candidate will be able to manage multiple projects, adapt to changes, and work effectively with various stakeholders in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Content Creator or Multimedia Specialist position in other retail or marketing agencies
- However, this role is unique in that it focuses on creating content for a variety of retail banners within a single organization
- Career progression may involve moving into a senior role within the marketing department or exploring opportunities in other departments within the company
ASSUMPTION: This role offers unique opportunities for growth and development within a large and diverse organization.
📝 Sample Projects
- Creating a social media campaign for Save-On-Foods' seasonal produce
- Producing a promotional video for Buy-Low Foods' new store opening
- Designing graphics for Quality Foods' in-store promotions
ASSUMPTION: These sample projects illustrate the variety of content creation tasks that the Videographer/Digital Content Creator may be responsible for.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional development or growth within the marketing department?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I prepare for them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Include a link to your portfolio or demo reel in your application
- Prepare for the interview by researching the company and its retail banners, and practicing your problem-solving skills
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
