📌 Core Information
🔹 Job Title: VP, GTM Strategy & Partnerships
🔹 Company: HouseAccount
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Consumer Tech, Home Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Defining and executing partnership strategy to connect with homeowners
- Leading go-to-market strategy in collaboration with cross-functional teams
- Owning the full partnership lifecycle from sourcing to optimization
- Evaluating partnership opportunities and driving growth metrics
ASSUMPTION: This role requires a strategic mindset with a strong bias for execution, as well as experience in partnerships, growth, or business development.
📋 Key Responsibilities
✅ Define and execute partnership strategy to connect with homeowners at key moments throughout their ownership journey
✅ Lead go-to-market strategy in collaboration with product, growth, and sales teams, defining how to launch, where to show up, and which channels drive adoption
✅ Own the full partnership lifecycle from sourcing and negotiation to launch and ongoing optimization
✅ Evaluate partnership opportunities through TAM expansion, CAC reduction, and revenue acceleration
✅ Identify and prioritize partnership opportunities across real estate, home services, and financial sectors that align with homeowner needs
✅ Use a test-and-learn approach to evaluate new partner strategies and refine execution based on data and homeowner feedback
✅ Collaborate with product and engineering to scope and deliver technical integrations or data-sharing initiatives
✅ Collaborate with the growth and sales teams to convert partner channels into repeatable, scalable acquisition funnels
✅ Track KPIs to measure partner impact, identify opportunities for improvement, and report results to leadership
✅ Represent HouseAccount externally, building trust with executive stakeholders at partner organizations
ASSUMPTION: This role involves both strategic planning and day-to-day execution, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 7-10+ years of experience in partnerships, growth, or business development, ideally in consumer tech, marketplaces, or home services
Required Skills:
- Proven ability to own or shape go-to-market strategy, particularly through partnerships, ecosystem development, or new channel launches
- Strong negotiation skills with the ability to craft creative, win-win deal structures
- Comfortable managing both strategic relationships and day-to-day execution
- Experience working with cross-functional teams, including product, marketing, sales, and customer success
- Data-driven mindset with experience tracking and optimizing partnership performance
- Excellent communication skills with the ability to navigate executive conversations and simplify complex ideas
- Entrepreneurial and resourceful, with a bias toward testing, iterating, and launching quickly
Preferred Skills:
- Prior experience in a startup or high-growth environment
ASSUMPTION: The ideal candidate will have a proven track record in partnerships, growth, or business development, with a strong focus on execution and data-driven decision-making.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on experience and industry standards for similar roles in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible PTO and company holidays
- Parental leave
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New York, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: HouseAccount operates in the consumer tech and home services sectors, focusing on home maintenance and management solutions.
Company Size: As a startup, HouseAccount offers a dynamic and fast-paced work environment, with the opportunity to make a significant impact on the company's growth and success.
Founded: HouseAccount was founded in 2023, with a mission to simplify homeownership by providing a platform for managing home services in one place.
Company Description:
- HouseAccount aims to make home maintenance seamless, predictable, and stress-free by offering digital tools, vetted local providers, and transparent pricing
- The company connects homeowners with necessary services, such as pest control, HVAC maintenance, and more, through its user-friendly platform
- HouseAccount is committed to providing exceptional customer service and building strong relationships with its partners
Company Specialties:
- Home services marketplace
- Home maintenance management platform
- Consumer tech and software development
Company Website: https://www.houseaccount.com/
ASSUMPTION: HouseAccount is a growing startup with a focus on innovation and customer-centric solutions in the home services industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO or another executive member of the HouseAccount team.
Reporting Structure: The VP of GTM Strategy & Partnerships will oversee the partnership team and collaborate closely with cross-functional teams, including product, growth, sales, and customer success.
Work Arrangement: This role is on-site, with the expectation of working from the HouseAccount office in New York, NY. However, some flexibility for remote work may be available.
Growth Opportunities:
- As a senior leadership role, this position offers the opportunity to shape HouseAccount's growth strategy and make a significant impact on the company's success
- With the company's rapid growth, there may be opportunities for the VP of GTM Strategy & Partnerships to take on additional responsibilities or expand their team as HouseAccount continues to scale
ASSUMPTION: This role provides a unique opportunity for the right candidate to drive HouseAccount's growth and expansion, with potential for career advancement as the company continues to grow.
🌍 Location & Work Environment
Office Type: HouseAccount's office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): HouseAccount's headquarters is located in New York, NY.
Geographic Context:
- New York, NY, is a major hub for consumer tech and home services companies, providing ample opportunities for partnerships and growth
- The city offers a vibrant and diverse culture, with numerous amenities and attractions for residents and visitors alike
- New York's robust public transportation system makes it easy for employees to commute to the HouseAccount office
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: HouseAccount's office environment is designed to be collaborative and innovative, with a focus on fostering creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with members of the HouseAccount team
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interviews with executive leadership, including the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to build and maintain strong relationships with partners and stakeholders
- Data-driven decision-making and analytical skills
- Communication and presentation skills, both written and verbal
- Cultural fit and alignment with HouseAccount's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of HouseAccount's mission and the home services industry in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research HouseAccount's competitors and industry trends to show your knowledge of the market landscape
ATS Keywords: Partnership strategy, go-to-market, cross-functional collaboration, data-driven decision-making, home services, consumer tech, startup environment
ASSUMPTION: HouseAccount's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the company's growing team.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The tools and technologies required for this role may vary depending on HouseAccount's specific needs and preferences, but will likely include a mix of CRM, project management, data analysis, and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: HouseAccount prioritizes the needs and satisfaction of its customers above all else
- Innovative: The company fosters a culture of creativity and continuous improvement
- Collaborative: HouseAccount values teamwork and cross-functional collaboration to drive success
- Data-driven: The company makes decisions based on data and analytics to optimize performance
Work Style:
- Fast-paced: HouseAccount operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive
- Results-oriented: The company focuses on achieving measurable outcomes and driving growth
- Entrepreneurial: HouseAccount encourages employees to take ownership of their work and be proactive in driving success
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams to drive results?
- Do you have a proven track record of success in partnerships, growth, or business development roles?
- Are you comfortable making data-driven decisions and using analytics to optimize performance?
ASSUMPTION: HouseAccount's culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and customer satisfaction.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment may require adaptability and the ability to manage multiple priorities simultaneously
- Building and maintaining strong relationships with partners and stakeholders may require significant time and effort
- As a senior leadership role, this position may involve managing difficult conversations and making tough decisions
- The home services industry is competitive and rapidly evolving, requiring the VP of GTM Strategy & Partnerships to stay up-to-date with market trends and adapt HouseAccount's strategy accordingly
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to drive HouseAccount's growth and success in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional home services companies, HouseAccount focuses on providing a comprehensive, user-friendly platform for managing home maintenance needs
- The home services industry is highly fragmented, with numerous local providers and regional players, presenting both opportunities and challenges for partnerships and growth
- As a senior leadership role, the VP of GTM Strategy & Partnerships has the opportunity to shape HouseAccount's growth strategy and drive the company's long-term success
ASSUMPTION: HouseAccount's unique approach to the home services industry presents both opportunities and challenges for the VP of GTM Strategy & Partnerships, with the potential for significant impact on the company's growth and success.
📝 Sample Projects
- Developing and executing a strategic partnership plan to expand HouseAccount's reach in the New York metropolitan area
- Conducting market research and analysis to identify high-potential partnership opportunities in the home services industry
- Negotiating and closing strategic partnerships with key players in the real estate, home services, and financial sectors
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the VP of GTM Strategy & Partnerships might undertake, but the specific projects will vary depending on HouseAccount's needs and priorities.
❓ Key Questions to Ask During Interview
- How does HouseAccount differentiate itself from other home services providers and platforms?
- What are the key priorities for the first 90 days in this role?
- How does HouseAccount support the growth and development of its employees?
- What are the most significant challenges facing HouseAccount in the next 12-24 months, and how can this role help address them?
- How does HouseAccount approach cross-functional collaboration and decision-making?
ASSUMPTION: The key questions listed above are intended to help candidates better understand HouseAccount's business strategy, company culture, and priorities for this role. Candidates should feel free to ask additional questions tailored to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through HouseAccount's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research HouseAccount's competitors and industry trends to show your knowledge of the market landscape
- Follow up with HouseAccount's hiring team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
