📌 Core Information
🔹 Job Title: VP, Media & Growth Marketing
🔹 Company: BetMGM
🔹 Location: Jersey City, New Jersey (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casinos
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Jersey City, New Jersey, Connecticut, New York)
🚀 Job Overview
Key aspects of this role include:
- Leading and strategizing media and growth marketing efforts across multiple brands and states
- Managing a team and fostering a culture of high achievement and retention
- Collaborating cross-functionally with marketing, product, finance, and BetMGM Sports and Casino leaders
- Optimizing marketing budget and ROI across various channels and states
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a fast-paced, evolving industry.
📋 Key Responsibilities
✅ Lead and develop strategy for digital, offline, SEO, affiliate, media partnerships, and social media to drive player acquisition across sports betting, casino, poker, and free-to-play games
✅ Manage and mentor a high-performing marketing team, fostering a culture of achievement and retention
✅ Collaborate cross-functionally with marketing, product, finance, and BetMGM Sports and Casino leaders to optimize marketing efforts and ROI
✅ Develop and manage media marketing budget, actively shaping budget discussions as each state/market opens
✅ Evaluate, select, and manage digital, offline, and media agency relationships in close coordination with the CMO and MGM leadership
✅ Work across the business to develop a frictionless customer experience for new customers opening accounts for each brand, ensuring the internal conversion rate is fully optimized
✅ Lead cross-functional relationships within marketing and broader functions, recognizing results and positive contributions and working to resolve any issues quickly
ASSUMPTION: This role requires a strong understanding of marketing tactics, regulatory requirements, and the ability to remain focused under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field; MBA a plus
Experience: Minimum of 10+ years sports betting marketing experience, with at least 7+ years in a senior capacity within a casino or sports betting brand
Required Skills:
- Proven leadership and team management skills
- Thorough understanding of brand development tactics for sports betting operations
- Deep knowledge of competitor offerings and assessing business placement in comparison
- Strong communication and presentation skills
- Ability to remain focused and deliver high-quality work under pressure
- Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required
Preferred Skills:
- Experience working in a casino or sports betting brand
- Thorough understanding of the regulatory requirements specific to sports betting
- Proven track record of driving player acquisition and optimizing marketing ROI
ASSUMPTION: Candidates should have a strong understanding of the sports betting industry, regulatory requirements, and marketing tactics to excel in this role.
💰 Compensation & Benefits
Salary Range: $236,000 to $310,000 annually. Factors affecting starting pay may include geography, skills, education, experience, and other qualifications of the successful candidate.
Benefits:
- Medical, Dental, Vision, Life Insurance
- Commuter Benefits, Paid Time Off, Holidays
- Employee Resource Groups
Working Hours: Full-time, with flexibility to work evenings, weekends, and public holidays as required
ASSUMPTION: The salary range provided is based on industry standards for a VP-level role in the sports betting and gaming industry, with consideration for the required experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: BetMGM operates in the competitive and rapidly evolving sports betting and gaming industry, with a focus on responsible gambling and customer experience.
Company Size: BetMGM is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: BetMGM was founded in 2018, making it a relatively new player in the industry with a strong focus on innovation and digital transformation.
Company Description:
- BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry.
- Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses.
- Utilizing Entain’s US-licensed state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino, and Party Poker.
Company Specialties:
- Responsible Gambling
- Sports Betting
- Digital Casino
Company Website: betmgm.com
ASSUMPTION: BetMGM's focus on responsible gambling, innovation, and customer experience sets it apart in the competitive sports betting and gaming industry.
📊 Role Analysis
Career Level: This role is at the executive level, reporting directly to the CMO and working cross-functionally with various teams and stakeholders.
Reporting Structure: The VP of Media & Growth Marketing will report directly to the CMO and collaborate with marketing, product, finance, and BetMGM Sports and Casino leaders.
Work Arrangement: This role is hybrid, with a flexible work arrangement that requires on-site presence in Jersey City, New Jersey, with the option to work remotely from Connecticut or New York.
Growth Opportunities:
- As BetMGM continues to expand its offerings and enter new markets, there will be opportunities for growth within the marketing team and the organization as a whole.
- This role provides the opportunity to lead and mentor a high-performing team, fostering personal and professional growth for both the incumbent and team members.
- With a strong track record, the VP of Media & Growth Marketing may have the opportunity to take on additional responsibilities or advance within the organization.
ASSUMPTION: BetMGM's rapid growth and expansion provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: BetMGM's headquarters is located in Jersey City, New Jersey, with additional offices in Las Vegas, Nevada. The role is hybrid, with a flexible work arrangement that requires on-site presence in Jersey City, New Jersey, with the option to work remotely from Connecticut or New York.
Office Location(s): Jersey City, New Jersey; Las Vegas, Nevada
Geographic Context:
- Jersey City, New Jersey, is a vibrant and diverse urban area with a strong tech and gaming industry presence.
- Las Vegas, Nevada, is the global leader in gaming and entertainment, providing a unique opportunity to work in a dynamic and fast-paced environment.
- Both locations offer a mix of urban and suburban living options, with easy access to cultural attractions, dining, and entertainment.
Work Schedule: This role requires a flexible work schedule, with the potential for evenings, weekends, and public holiday work as required.
ASSUMPTION: BetMGM's hybrid work arrangement and flexible work schedule provide employees with the best of both worlds – the opportunity to collaborate and build relationships in an office environment and the flexibility to work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Final interview with the CMO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and marketing expertise
- Communication and presentation skills
- Adaptability and resilience in a fast-paced, evolving industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in sports betting marketing, team leadership, and cross-functional collaboration.
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, leadership style, and industry knowledge.
- Research BetMGM's company culture, values, and recent news to demonstrate your enthusiasm and understanding of the organization.
ATS Keywords: Sports Betting, Marketing Strategy, Team Leadership, Cross-Functional Collaboration, Player Acquisition, Marketing ROI, Budget Management, Agency Relationships, Customer Experience, Regulatory Compliance, Sports Knowledge, Mentoring
ASSUMPTION: BetMGM's interview process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics, Marketo)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- SEO and content management tools (e.g., SEMrush, Ahrefs, WordPress)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: BetMGM uses a variety of marketing, social media, SEO, and project management tools to streamline workflows and optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Believe in Your Game – Take your shot! There’s a freedom to explore ideas usually only start-ups are lucky enough to experience.
- Backed by the Best – With our expertise – merged with that of our world-class investors – we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
- Do What’s Right – We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
- Hustle Hard – Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and collective success
- Fast-paced and dynamic, with a focus on adaptability and resilience
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Customer-centric, with a focus on delivering exceptional customer experiences
Self-Assessment Questions:
- Do you have a proven track record of driving player acquisition and optimizing marketing ROI in a sports betting or gaming environment?
- Are you comfortable working in a fast-paced, dynamic, and sometimes unpredictable industry?
- Do you thrive in a collaborative and cross-functional work environment, with a focus on teamwork and collective success?
- Are you committed to doing what’s right by customers and colleagues, with a focus on integrity and ethical decision-making?
ASSUMPTION: BetMGM's company culture emphasizes innovation, collaboration, and customer-centricity, with a focus on driving growth and success in the competitive sports betting and gaming industry.
⚠️ Potential Challenges
- The sports betting and gaming industry is highly competitive and rapidly evolving, requiring constant adaptability and innovation.
- Regulatory requirements and market access restrictions may present challenges in expanding into new states and markets.
- Managing a team and fostering a culture of high achievement and retention may present challenges in a fast-paced and dynamic work environment.
- The hybrid work arrangement may present challenges in maintaining a strong team culture and fostering collaboration among team members.
ASSUMPTION: BetMGM's fast-paced and dynamic work environment, as well as the competitive and evolving sports betting and gaming industry, may present unique challenges for the VP of Media & Growth Marketing.
📈 Similar Roles Comparison
- This role is unique in its focus on driving player acquisition and optimizing marketing ROI across multiple brands and states within the sports betting and gaming industry.
- Unlike other marketing roles, this position requires a deep understanding of sports betting operations, regulatory requirements, and promotional tactics that resonate with sports bettors.
- Career progression in this role may lead to senior leadership positions within BetMGM or other gaming and entertainment organizations.
ASSUMPTION: The VP of Media & Growth Marketing role at BetMGM is unique in its focus on driving player acquisition and optimizing marketing ROI across multiple brands and states within the sports betting and gaming industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new sports betting brand in a previously untapped market
- Optimizing marketing efforts to improve player acquisition and retention rates for an existing casino brand
- Collaborating with product and design teams to create engaging and effective promotional materials for sports betting and casino offerings
ASSUMPTION: BetMGM's marketing efforts require a strong understanding of sports betting operations, regulatory requirements, and promotional tactics that resonate with sports bettors.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to responsible gambling and how this role contributes to that effort?
- How does BetMGM support the growth and development of its employees, particularly in leadership roles?
- Can you provide an example of a successful marketing campaign that BetMGM has executed, and what made it successful?
- How does BetMGM approach cross-functional collaboration and teamwork, particularly between marketing and other departments?
- What are the biggest challenges facing the sports betting and gaming industry, and how does BetMGM plan to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and organization, as well as your understanding of the industry and BetMGM's unique position within it.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in sports betting marketing, team leadership, and cross-functional collaboration.
- Prepare for behavioral and technical interview questions that focus on your problem-solving skills, leadership style, and industry knowledge.
- Research BetMGM's company culture, values, and recent news to demonstrate your enthusiasm and understanding of the organization.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
